FROM ZERO TO HERO

This is the story about how Art to Business helped QLNR reach new heights!

We created QLNRs branding, built their website, and designed their marketing material from scratch with the owner's vision as guidance.

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Mido Osman, Co-founder of QLNR (read: Cleaner) came to Art to Business just when he had founded QLNR in 2022. He had a crystal clear vision and tons of ideas but didn’t know where to start or how to execute them.

We started by laying down the plan for QLNR and sent it for approval. First up was the branding!

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QLNR asked to get a colorful, soft, and familiar feel to the brand. They wanted to stand out from the standard blue, orange, green, and red themes within the cleaning industry and wanted a website and brand that felt like.. home.

QLNRs tagline is “We put the individual first” and are right now revolutionizing their industry with increased salaries, benefits & work environment, from the otherwise notoriously low industry standard. Their tagline also stays true when it comes to caring for individuals by using toxic-free products, driving eco-friendly cars, and tailoring their services to their clients. With this information, we got an idea about QLNR as a business and started working on how to visualize that.

We started working on the logo with its playful shape and colors, together with the bright palette of colors relating to sheets, fabric, and heavenly-smelling detergents. We incorporated some textures and shapes, like bubbles from soap, the “wiping” texture, and the cute little icons with different cleaning supplies.

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The presentation of the branding for QLNR went above expectations and with a small adjustment to the logo, we had created a new stunning branding that would put QLNR on the map.

The branding was adapted and incorporated from everything within QLNR as a business, from website, social media templates and contracts to car- & clothing designs and office decor.

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